Brainstorming This process involves engendering a huge number of solutions for a specific problem (idea) with emphasis being on the number of ideas. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without fear of criticism. Even bizarre\/strange ideas are accepted with open hands. In fact, the crazier the idea, the better. Taming down is easier than thinking up. Frequently, ideas are blended to create one good idea as indicated by the slogan \u201c1+13.\u201d Brainstorming can be done both individually and in groups. The typical brainstorming group comprises six to ten people. \tRole Playing In the role playing technique, each participant can take on a personality or role different from his own. As the technique is fun, it can help people reduce their inhibitions and come out with unexpected ideas. \tAttribute listing Attribute listing is an analytical approach to recognize new forms of a system or product by identifying\/recognizing areas of improvement. To figure out how to enhance a particular product, it is broken into parts, physical features of each component are noted, and all functions of each component are explained and studied to see whether any change or recombination would damage or improve the product. \tForced Relationship It is an easy technique involving the joining of totally different ideas to come up with a fresh idea. Though the solution may not be strictly unique, it frequently results in an assortment of combinations that are often useful. A lot of products we see today are the output of forced relationships (such as a digital watch that also has a calculator, musical birthday cards and Swiss army knife). Most of these ideas may not be revolutionary discoveries but they are still advantageous products and usually have a prospective market in society. Robert Olson provided an example for forced analogy in his book \u2018The Art of Creative Thinking.\u2019 He compares different aspects of a corporate organization structure to the structure of a matchbox \tDaydreaming Though mostly not met with approval, daydreaming is truly one of the most fundamental ways to trigger great ideas. The word \u201cdaydream\u201d itself involuntarily triggers an uninhibited and playful thought process, incorporating the participant\u2019s creativity and resourcefulness to play around with the present problem. It enables a person to establish an emotional connection with the problem, which is beneficial in terms of coming up with a wonderful idea. The focus of productive daydreaming is a particular goal irrespective of whether it seems to be an impractical task. Plenty of famous inventors have engaged in daydreaming in the past, thereby setting off ideas that contributed to life altering inventions. The airplane is the most notable example for this. If the Wright brothers had not let their imagination run wild thinking about flight, we would probably still be traveling by ferry. \tReverse thinking As the term \u2018reverse thinking\u2019 itself suggests, instead of adopting the logical, normal manner of looking at a challenge, you reverse it and think about opposite ideas. For example: \u2018how can I double my fan base?\u2019 can change into \u2018how do I make sure I have no fans at all?\u2019 You may notice that the majority of participants would find it easier to produce ideas for the \u2018negative challenge\u2019 simply because it is much more fun. However, don\u2019t spend too much time on the reverse idea-generation \u2013 about 10 to 15 wrong ideas is fine. After one session is over, you can either continue in the reverse idea atmosphere with a new challenge or else do the reversal once more to make it stronger. An example for the latter is \u201cI am never going to update any of my social networks\u201d changing into \u201cI am going to always update all of my social networks.\u201d \tQuestioning Assumption The majority of industries have an orthodoxy \u2013 unspoken but deeply-held beliefs that everyone stands by for getting things done. Sadly, they fail to realize that by questioning assumptions at every step of service or product development, they can actually enable the birth of fresh possibilities and ideas. Here\u2019s how Mattimore suggests one go about questioning assumptions: The participants should start by settling on the framework for the creative challenge. After this, they should produce 20 to 30 assumptions (irrespective of whether they are true or false). The next step is to select several assumptions from the many generated, and utilize them as idea triggers and thought starters to engender fresh ideas. \tWishing This technique can be begun by asking for the unattainable and then brainstorming ideas to make it or at least an approximation of it, a reality. Start by making the wishes tangible. There should be collaboration among the members of the team to produce 20 to 30 wishes pertaining to your business. Everyone\u2019s imagination should be encouraged to run wild \u2013 the more bizarre the idea, the better. There should be no restrictions on thinking.