Promotion Tools

. Email Marketing The success of email marketing is all about growing your contact list, segmenting it to appeal to different groups of customers, and providing valuable content to encourage recipients to stay engaged. Always link to your website in your email call to action, and encourage repeat visits to your website by sending fresh content on a regular basis. . Personal Email Signature You can include a link to your homepage or a specific landing page you want to promote. If the link is to your homepage, make sure it works like a landing page. Search Engine Optimization Learning how to boost SEO will help improve organic search engine rankings. However, SEO is a complex process which involves optimizing your website for keywords, providing authoritative content, and increasing quality links to your site. By enhancing SEO, your website will appear near the top of search results for your specified keywords. Pay-Per-Click Ads What is PPC? Create paid ads to appear on search engines. The most popular paid ads are through Google AdWords. You tell Google how much you’re willing to spend and only pay when someone clicks on your ad. This is called pay-per-click advertising. Make sure that your ad links to a landing page that matches the copy in the ad (you don’t want to advertise hiking boots and send visitors to a page featuring umbrellas). Social Media Social media platforms like Facebook and Twitter (with one billion users each) are a great way to promote your site and promote your blog if your site has one. Provide links to your homepage, blog or other website pages (depending on the nature of the content) in your social media posts and bios. When using social to promote your website/brand it’s important to understand your target audience. Check trends, using popular features on each platform like Instagram stories and Instagram ads. Share your content. YouTube About 1 billion people use YouTube every month. That fact, combined with the enormous popularity of video, makes YouTube a natural for promoting your website. Be sure to include a call to action button in your video with a link back to your website, and give viewers a good reason to go there. Guest Blogging Identify leading websites in your market niche and offer to write guest blogs for them. Be sure to include a link to your website in the blog post, for example, in your bio at the end of the article. If you don’t consider yourself much of a writer or are just getting started with content marketing, it’s important to learn a few basic steps. Retargeting If you shop at Walmart online, you might notice ads for the products you just purchased, or similar Walmart products, on other websites. That’s achieved through retargeting, a cookie-based technology that involves inserting a special code on your website. When visitors come to your site, the code attaches a cookie to that visitor’s browser. That makes it possible to display ads for your website on other sites across the web, increasing the visibility of your site and the products and services you offer.